Edited on Adobe Premiere in July 2022 for H& Design LLC, whose client, 3point175, needed a series of videos cut for Errol Gerson, a principal consultant who has taught entrepreneurship for 50 years at the Art Center College of Design in Pasadena, CA. This series was to coincide with the release of his book, “50,” which details his many years of experience and mentorship.
I was tasked in editing together two base series for 3point175’s social accounts in 16x9 and 9x16 formats. In doing so, I wanted Mr. Gerson’s wealth of knowledge to exude on screen while still capably feeling energetic and concise, creating short-form, bite-sized content that both displayed his character and accurately captured his incredible insight.