Edited for Panavision in 2022, released as :30sec and :15sec adverts that have and will continue to screen in front of film festivals showcasing it’s suite of divisions: the camera/lens division of the same name, post-production house Light Iron and lens filter manufacturer Lee Filters.
Adverts included three different versions: one including all three divisions, one including two divisions, and one solely for Panavision. Vertical format versions were made for digital platforms.
Footage comprised of coordinated set pieces designed exclusively for these adverts, filmed on Panavision’s own DXL2 cameras at 8K, and exported to DCP formats for theatrical display.